Event
Ortus Club Retail & Multichannel Dinner
Multi-channel shopping has had a dramatic impact on the retail industry over the past 12 months. Each new channel opens up a world of new opportunities, but is your business ready to harness them, or are you being held back by poor visibility of key metrics and resources?
The Ortus Club’s Retail & Multi-channel Dinner will bring together sixteen CEOs, Finance, Operations and Multi-channel Directors from some of the UKs fastest growing retailers on the 21st May to discuss these questions and more over a three course dinner at St. James’s Hotel & Club in London.
Multi-channel shoppers spend approximately 30% more than single-channel shoppers, and offer retailers a tremendous opportunity to develop new revenue streams, gain a clearer understanding of customers, and optimise the allocation of their resources. However, as a result of this rapid change, management teams in many organisations are losing visibility over key metrics and resources. This can restrict growth and damage the company’s ability to keep up with consumer demand.
Join us to look at what it takes to win in this dynamically changing environment, and how the winners are sustaining their success. Three areas where we will examine the impact of multi-channel are:
Growth: Limited availability of key information is dramatically slowing down management decision making. We’ll look at the best way to maximise business agility and take advantage of new opportunities presented by the market. As well as discussing international expansion, where retailers need to adapt not just to different regulations and practices, but to a new set of consumers with different interests and values.
View of the customer: The better your understanding of your customers, the better you can cater for their needs through new products and personalised marketing campaigns. Leading retailers that have embraced multi-channel can track all customer interaction and buying behavior whether online or in-store. An example of this is through loyalty schemes such as Sainsbury’s Nectar Card and Tesco’s Club, but how can smaller retailers also access these critical insights? Growing retailers often find that they have difficulty collecting, processing or accessing customer data. We’ll discuss how retailers of all sizes can develop a 360-degree view of their customer, and use the gained customer insights to increase customer spend and loyalty.
Allocation of inventory: Many existing retail systems were designed before multi-channel even existed. For single channel business models – such as in-store or online, these systems could keep up, but the convergence of multiple channels has made inventory allocation a much greater challenge – consumers now expect to order anything online and expect to pick it up at their local store at a convenient time. This places additional pressure on retailers to have the right stock levels in the right locations to meet customer demands, retain customer loyalty, and not miss out on lost sales.
Andrew Gerrie, Co-Founder and CEO of Lush has kindly agreed to chair the dinner discussion.
Confirmed guests include:
CEO – Oliver Bonas
Joint MD – Purves & Purves
Founder & MD – Planet Organic
Multichannel Director – Paperchase
Retail Director – Charles Tyrwhitt
Retail Director – Crew Clothing
And many more…
We will be meeting at 6.30pm in St. James’s spectacular library for pre-dinner networking drinks. At approximately 7.00pm we will move through to the Mayfair Suite for the discussion and a five-star, three course dinner. You can read about the previous Ortus Club Dinners on our blog. The dinner is kindly supported by NetSuite, the world’s No.1 retail management solution for multi-channel retailers.